Where the difference makes the difference.
Yes, Rosehip is a Hamptons real estate brokerage, but it might be better described as an idea about how 21st century real estate brokerages should work. The internet has so fundamentally changed real estate that it would not be an exaggeration to suggest it is a completely different business than fifteen years ago. Rosehip recognizes and embraces that difference and in the Hamptons, Rosehip has been a catalyst for change in local attitudes and practices.
The revolution in communication and instant access to information has completely changed the agent’s role in the real estate relationship and transaction. With information empowering customers and clients to compete with their agent, the realtor’s role can no longer be as an information gatekeeper but rather as a knowledge facilitator. Rosehip embraces this change and trains it’s agents to think like consultants rather than salespeople. Our agents focus on how to add value to information flows through better service, deeper market or regulatory knowledge and superior negotiating skill. All this is in the interest of providing a more nuanced service to buyers and sellers than the competition.
Rosehip’s founders, Joseph Kazickas, Lisa Levitin and James Young understand that the real estate business can be a very challenging living for agents and believe in providing a supportive work environment. Rosehip’s offices are open, collaborative, workspaces that feature natural and recycled materials with the goal of fostering a cooperative, team oriented work environment. Management is always available to agents and the company stands firmly behind it’s people through the many inevitable challenges presented by the business.
The company has deep roots in East Hampton but covers the entire Hamptons region through its exploitation of “Keyword Web Domains.” A keyword web domain is a web “address” that contains the main descriptive words sought by the majority of people searching for a product or service. In Rosehip’s case these are “Hamptons Rentals” and “Hamptons Properties.” Renters and buyers of Hamptons real estate overwhelmingly search for homes or commercial properties by entering these exact terms, or close variants, into Google or Bing and Rosehip features prominently, early and often. To wit, Rosehip has built a robust business from Westhampton to Montauk leveraging its two web primary Web domains: www.hamptonsproperties.com and www.hamptonsrentals.com.
Where gatekeepers strive to guard closed doors Rosehip’s interest has always been in opening them. The Hamptons real estate market has long been defined by exclusivity, a lack of transparency and a reluctance to cooperate between agencies, but with every passing year, these practices seem increasingly incongruous. Rosehip believes competitive advantage comes not merely through accepting but only in embracing constant change. In the case of the Web and mobility the primary change is an increasingly open flow and easy access to information by consumers. That is why if you are a seller and choose to list with us you can expect your listing to immediately be shared across the widest possible network of cooperating brokers, via the multiple listing service as well as the local Hamptons variant, OREX as well as featured prominently on our host of keyword domain websites like this one. So send us an inquiry online, give us a call or simply stop by our offices, and we’d be happy to talk to you about the difference at Rosehip that makes all the difference.